Tern.
Refreshing a Startup dedicated to providing users with the information and tools needed to ensure they have sustainable and safe water in their homes.
role type.
Lead Designer
timeline.
3 Months
project context.
The goal of Tern is to give users access to clean water within their homes. Recognizing home as an essential point of the brand, ideation focused on seamlessly integrating home into the logo and deeper brand identity.
applied skills.
Foundational Research • Logo Design • Copywriting
key contributions.
Foundational Discovery: Engage with company leaders and customers to define brand reputation
Brand Design: Built a new identify for the company focused on service providing and customer experience
Style Guidance: Created comprehensive documentation to guide future team members on how to properly represent the brand across multi-media
© 2026 PAVAN RADHAKRISHNAN
Tern.
Refreshing a Startup dedicated to providing users with the information and tools needed to ensure they have sustainable and safe water in their homes.
role type.
Lead Designer
timeline.
3 Months
project context.
The goal of Tern is to give users access to clean water within their homes. Recognizing home as an essential point of the brand, ideation focused on seamlessly integrating home into the logo and deeper brand identity.
applied skills.
Foundational Research • Logo Design • Copywriting
key contributions.
- Foundational Discovery: Engage with company leaders and customers to define brand reputation
- Brand Design: Built a new identify for the company focused on service providing and customer experience
- Style Guidance: Created comprehensive documentation to guide future team members on how to properly represent the brand across multi-media
Tern.
Refreshing a Startup dedicated to providing users with the information and tools needed to ensure they have sustainable and safe water in their homes.
role type.
Lead Designer
timeline.
3 Months
project context.
The goal of Tern is to give users access to clean water within their homes. Recognizing home as an essential point of the brand, ideation focused on seamlessly integrating home into the logo and deeper brand identity.
applied skills.
Foundational Research • Logo Design • Copywriting
key contributions.
- Foundational Discovery: Engage with company leaders and customers to define brand reputation
- Brand Design: Built a new identify for the company focused on service providing and customer experience
- Style Guidance: Created comprehensive documentation to guide future team members on how to properly represent the brand across multi-media
